*The Secret Life of Sam King
Project: The Secret Life of Sam King
Client: Monkeykingdom/ Universal Music
Broadcaster: BEBO.com
Work: Graphics
Our work: Working with the production company we created a series of graphics for 'Sam King records'. The designs were used as part of an interactive selection by the fans of the online show, to decide what logo Sam should choose.
The online drama, a first between a social network and music company, revolves around junior 'facilities' employee, Sam King, who from his base at Universal Music secretly founds his own start-up label in the post room.
Drawing on real-life record company experiences and filmed at Universal Music UK’s offices in West London, confirmed acts appearing in the first few weeks include the Sugababes, The Automatic, Sam Sparro, and The Saturdays, with the US stars, the Jonas Brothers, marking the premiere with a cameo role. Some of the initial storylines also see Sam visit Ibiza Rocks as part of an integration with show sponsor, Sony Ericsson as well as the V Festival to tie in with fellow sponsor Virgin Mobile.
Produced by Universal Music UK's production arm Globe Productions in partnership with Monkey Kingdom; The Secret World Of Sam King uploads 3-5 minute episodes daily on Bebo.
The feedback from the client is very positive.
'The response from the poll was very popular. We usually get about 100 replies to polls, and we’ve had over 300 for this one. So getting the community involved in the label is definitely something to do more of. The red and swirly logo is the most popular, by the way'.
Client: Monkeykingdom/ Universal Music
Broadcaster: BEBO.com
Work: Graphics
Our work: Working with the production company we created a series of graphics for 'Sam King records'. The designs were used as part of an interactive selection by the fans of the online show, to decide what logo Sam should choose.
The online drama, a first between a social network and music company, revolves around junior 'facilities' employee, Sam King, who from his base at Universal Music secretly founds his own start-up label in the post room.
Drawing on real-life record company experiences and filmed at Universal Music UK’s offices in West London, confirmed acts appearing in the first few weeks include the Sugababes, The Automatic, Sam Sparro, and The Saturdays, with the US stars, the Jonas Brothers, marking the premiere with a cameo role. Some of the initial storylines also see Sam visit Ibiza Rocks as part of an integration with show sponsor, Sony Ericsson as well as the V Festival to tie in with fellow sponsor Virgin Mobile.
Produced by Universal Music UK's production arm Globe Productions in partnership with Monkey Kingdom; The Secret World Of Sam King uploads 3-5 minute episodes daily on Bebo.
The feedback from the client is very positive.
'The response from the poll was very popular. We usually get about 100 replies to polls, and we’ve had over 300 for this one. So getting the community involved in the label is definitely something to do more of. The red and swirly logo is the most popular, by the way'.
OUR WORK